Creativity + Innovation

Audiovisual language in the schools

ALT has faced an existing lack of our local students: they receive tons of audiovisual messages, but they ignore how to read them properly. The area of actuation was a population of more than 200.000 inhabitants, therefore, it was almost impossible to teach individually to every scholar. Finally, the decision was to “teach the teachers”. Simply, the professionals of the ALT played the role of audiovisual language’s teachers. They gave them just some basis, the necessary to survive (and express yourself) in a media world. And after it, the teachers were those who had to deal with the hardest mission: transfer these knowledge to the students. But thanks to these twenty “brave entrepreneurs” more than 1000 students were involved in the writing of scripts, pre-producing short films and finally, showing astonishing movies!! The wonderful results were exhibited during two film festivals.

ALT has accomplished one of the most worthy and valuable of its goals: give to the young people an useful tool to understand the media world where they are immersed.