ALT challenges the usual dynamics of industrial production: it turns the final consumer – in this case the audience – on a key agent of the creative chain. The GAME is the ecosystem where they live toghether: in one hand, our Customers – they want to develop their product – . The Scientists of the ALT – who apply the methodology (observation and interpretation) to the customer developed – and, finally, the Viewers who are able to reveal new paths almost unwittingly… and while they play! We invite you to use a system of collective creation unique and pioneering , backed up by the Ministry of Science and Innovation and which has already provided extraordinary results!